Video and Mobile

Video in HTML 5

With Video gaining market share I am very excited to use the new HTML5 Video Tag.  HTML5 is headed our way with new and improved features.  I will let the developers discuss the attributes of how it works, I am interested in producing HTML5 for Mobile video content specifically.  YouTube and Vimeo have both designed/developed in 5.0 format so that you can load very high res video to your IPhone, IPod or IPad without Flash.  I currently have an IPhone and I am constantly irritated when I don’t get to see what many people post to social media.  Facebook’s video based in flash isn’t compatible with IPhone and is becoming more widely used on the platform.

With Vimeo the only site I have posted video to, it’s painless.  With a paid plan you can have Flash, Html5 and IPhone files generated for you.  I am very excited to produce content for clients on the mobile platform moving forward.  Mobile is such a captive audience and when combined with video it’s very compelling.

Of course, there has been a non standardized adoption of two general formats Safari and Chrome prefer H.264 and Mozilla and Opera prefer Ogg Theora.  With Youtube and Vimeo preferring H.264 we may see a shift heavily weighted towards H.264.  But whatever the standard becomes it’s very refreshing to have video operating on a tag instead of inside a swf.  Tags are much easier to work with and looks far better then video converted to Flash.