Kellogg’s Guitar Hero Banner
CLIENT
Leo Burnett
DATE
September 2008
We’ve never been known to shy away from challenges presented by the confines of a banner ad spec.
We crammed rich character animation, three full songs, and a whole lot of interactivity into this banner ad game as part of a Kellogg’s campaign promoting Guitar Hero toys in their cereals.
Using the keyboard and spacebar, viewers can experience an online version of one of their favorite console games, except with Toucan Sam, Tony the Tiger and Mini Wheat behind the instruments, and cereal bits floating in a never-ending stream of milk to lead the way.