Spam: Break the Monotony
CLIENT
BBDO Minneapolis
DATE
March 2009
True to its name, Break the Monotony presents would-be SPAM chefs with an interactive kitchen experience. Learn about, experiment with, and master a wide variety of zany (yet practical) recipes featuring everyone’s favorite canned meat.
Intended to help moms think outside the can (ba-da-BUM!), this tool enables them to virtually prepare unique SPAM recipes, and then print and prepare them in their own non-pixelated kitchens.
And as we’ve been known to do, we’ve hidden a dash or three of Easter eggs to find along the way.