Target Back to School '06
Target asked us to bring their Back-to-School Product People to life in a comprehensive online campaign. Their two distinct audiences (mom’s and kids) wanted something completely unique from each other. We gave it to ‘em, with separate banner campaigns, and separate online experiences.
Moms got to see that Target had everything they needed in one place.
Kids got to build their own Back-to-School Buddy out of school supplies, bring him to life in the online experience, print him (along with a handy-dandy shopping list to write stuff on for mom to buy), and share him with their friends.
The full “Buddy Builder” experience also lived inside an expanding Pointroll banner on high-trafficked kids sites like Cartoon Network and at the time, Yahooligans!